acura

SECTION 01 // ACURA RDX

The RDX Launch

The RDX, an esteemed mid-size luxury SUV manufactured by Acura, holds a significant position as the second highest-selling vehicle within the Acura lineup. In line with the launch of the latest iteration of the RDX, Razorfish undertook the task of revitalizing the RDX landing page. This endeavor served as the initial phase in a comprehensive overhaul project aimed at redesigning the entirety of Acura.com.

Agency: Razorfish     Role: Senior Art Director

ACURA_01alt_01ACURA_01alt_01
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photoshootphotoshoot

SECTION 02 // ACURA ILX

ILX 8-Speed Playlist

As part of our comprehensive marketing strategy for the debut of the ILX, we orchestrated a meticulously crafted social campaign. In a strategic alliance with eight promising emerging artists and Soundcloud, we curated an exclusive playlist intended to accentuate the seamless driving experience facilitated by the advanced dual-clutch 8-speed transmission featured in the ILX.

Agency: Razorfish     My Role: Senior Art Director

ILX_imacILX_imac

SECTION 03 // ACURA NSX

Future Vehicles NSX

Agency: Razorfish     Role: Senior Art Director

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01-AcuraNSX__06-0701-AcuraNSX__06-07
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