acura

SECTION 01 // ACURA RDX

The 2016 RDX Launch

RDX is a mid size luxury SUV by Acura. It is the second most selling Acura vehicle on the market. For the launch of the new 2015 RDX,  Razorfish redesigned the RDX landing page. This was the first step into a larger redesign initiative of the Acura.com as a whole.

Agency: Razorfish     Role: Senior Art Director

ACURA_01alt_01ACURA_01alt_01
02-AcuraRDX_0902-AcuraRDX_09
photoshootphotoshoot

SECTION 02 // ACURA ILX

ILX 8-Speed Playlist

Social campaign for the launch of the 2016 ILX. We partnered with 8 emerging artists and Soundcloud to create an a playlist to highlight the smooth driving of a dual-clutch 8-speed transmission on the 2016 ILX.

Agency: Razorfish     My Role: Senior Art Director

ILX_imacILX_imac

SECTION 03 // ACURA NSX

Future Vehicles NSX

Agency: Razorfish     Role: Senior Art Director

01-AcuraNSX__0601-AcuraNSX__06
01-AcuraNSX__06-0701-AcuraNSX__06-07
01-AcuraNSX__0801-AcuraNSX__08