SECTION 01 // ACURA RDX
The RDX Launch
The RDX, an esteemed mid-size luxury SUV manufactured by Acura, holds a significant position as the second highest-selling vehicle within the Acura lineup. In line with the launch of the latest iteration of the RDX, Razorfish undertook the task of revitalizing the RDX landing page. This endeavor served as the initial phase in a comprehensive overhaul project aimed at redesigning the entirety of Acura.com.
Agency: Razorfish Role: Senior Art Director
SECTION 02 // ACURA ILX
ILX 8-Speed Playlist
As part of our comprehensive marketing strategy for the debut of the ILX, we orchestrated a meticulously crafted social campaign. In a strategic alliance with eight promising emerging artists and Soundcloud, we curated an exclusive playlist intended to accentuate the seamless driving experience facilitated by the advanced dual-clutch 8-speed transmission featured in the ILX.
Agency: Razorfish My Role: Senior Art Director
SECTION 03 // ACURA NSX
Future Vehicles NSX
Agency: Razorfish Role: Senior Art Director