SECTION 01 // VW GILT

Great for the
price of good

Volkswagen joined forces with Gilt Group to orchestrate an unprecedented automotive flash sale as part of the promotional campaign for the all-new Jetta. This pioneering collaboration entailed the availability of three meticulously customized vehicles over the course of three days, each priced at an astounding $5,995. This remarkable offer positioned the Jetta as a standout choice, emphasizing its remarkable value proposition with the tagline "Great. For the price of good." By leveraging this partnership, both Volkswagen and Gilt Group effectively tapped into the notion of providing affordable access to quality and luxury, resulting in a cost-effective marketing strategy that garnered a staggering 94 million impressions.

Agency: AKQA     My Role: Design and Motiongraphics            

SECTION 02 // VW WORLD

The objective of VW World was to establish a user-friendly and visually intuitive system that simplifies navigation within a vast repository of complex and high-volume content. Serving as a central hub exclusively designed for Volkswagen owners, VW World encompasses a comprehensive range of resources, including bill payment, auto maintenance support, personalized trip-planning tools, and an overall experience tailored to meet the specific needs of each owner. To gain a comprehensive understanding of the breadth and functionality of VW World, I encourage you to watch the VW World video, which provides a comprehensive overview of its features and benefits.

Agency: AKQA     My Role: Design and Motiongraphics       

SECTION 03 // VW LBS

Great for the
price of good

The VW Carefree Drive app concept served as an experimental venture into the realm of location-based services (LBS) and its potential within automotive marketing. While Volkswagen did not proceed with the development of this concept, IBM and Berkeley have since collaborated to create an app with similar LBS capabilities. Leveraging the power of tracking driving data and recognizing established daily routines, this app aims to deliver intelligent assistance to users. Its functionalities include congestion notifications, offering alternative routes or suggesting earlier departure times to optimize the driving experience. Through the utilization of LBS technology, the app strives to enhance convenience and efficiency for its users.

Agency: AKQA     My Role: Design and Concept